This Week on The Third Half
Bruce Soord quits chasing success and wins, Rent Boy’s speech hits different in 2026, a word that sounds like a prog rock album, grandma was right about the vegetables, and a founder turning food wast
He Quit Chasing Fame. 700,000 Fans Found Him Anyway | Bruce Soord
25 years. No big break. No record exec swooping in. Just the work, the craft, and the stubborn refusal to quit. Scott sits down with Bruce Soord of The Pineapple Thief to talk creativity, grief, camper vans, and why stopping chasing success is exactly when it showed up. 🎸✨ https://www.thethirdhalf.uk/p/he-quit-chasing-fame-700000-fans
Trainspotting: Maybe Rent Boy Was Right?
Bigger houses. Better cars. More stuff. More debt. More everything. The monologue we all laughed at in 1996 is starting to feel less like satire and more like a warning. Scott asks the uncomfortable question: have “more” and “better” finally stopped meaning the same thing? 🚂💭 https://www.thethirdhalf.uk/p/trainspotting-maybe-rent-boy-was
Autochthonous: A Greek Philosopher from Kirkcaldy
This week’s word of the day sounds like a forgotten 1974 prog rock album and means native to a place, belonging where it is. A Japan trip, a meditation on globalisation, and a case for the things that can’t be copy-pasted into an airport terminal. Archie Autochthonous of Kirkcaldy would approve. 📖🏴 https://www.thethirdhalf.uk/p/autochthonous-a-greek-philosopher
What If Your Grandmother Was Right All Along?
Sustainability didn’t start with a boardroom framework. It started with not wasting things. Rebecca Ghim of The Ferm learned that from her family long before it became a TED Talk topic. Old idea, radical application. 👵🥬 https://www.thethirdhalf.uk/p/what-if-your-grandmother-was-right
TTH Blueprint Episode 21: Rebecca Ghim — The Founder Turning Food Waste Into Something Worth Eating
She came to London for a visa, started with kimchi, and ended up building one of the UK’s most interesting sustainable food businesses. The Ferm rescues hundreds of kilos of perfectly good vegetables, the ones modern food systems simply forget about, and turns them into something Ottolenghi actually puts on their menu. Oh, and she makes kimchi tiramisu. Italians are furious. We are intrigued. 🎧🫙 https://www.thethirdhalf.uk/p/tth-blueprint-episode-21-rebecca
one more thing Forward this to the colleague who calls hustle culture “growth mindset,” the friend who thinks sustainability means buying an expensive water bottle, and anyone who has ever used the phrase “disruptive innovation” without irony.