This Week in The Third Half
New name, same sharp brain. Obesity headlines, doorstep denial, branding crimes, ESG reality, Rashik Parmar, tradeshow truth, and your Bad Ideas
Welcome to The Third Half
This week the Tech Ledger was rebranded to The Third Half. New name, same energy. Think post-match huddle where the real talk happens. People, Planet, Progress, and zero fluff.
👉 https://www.thethirdhalf.uk/p/welcome-to-the-third-half
Great News: The UK Obesity Epidemic Is Officially Over
A headline you want to believe, a reality check you probably need. Health, policy, incentives, and wishful thinking.
🍽️ https://www.thethirdhalf.uk/p/great-news-the-uk-obesity-epidemic
Three Questions, Zero Answers: A Doorstep Encounter with Total Denial
Three simple asks, a full tap-dance of nothing. A short study in how spin dodges accountability.
🧭 https://www.thethirdhalf.uk/p/three-questions-zero-answers-a-doorstep
Head Cheese and Other Branding Nightmares
Naming sins, edible regrets, and why your brand should never sound like a deli dare.
🏷️ https://www.thethirdhalf.uk/p/head-cheese-and-other-branding-nightmares
ESG investment is up, but is it enough
The money is moving, the needle less so. What counts, what gets counted, and how to aim capital at real change.
🌱 https://www.thethirdhalf.uk/p/esg-investment-is-up-but-is-it-enough
TTH Blueprint Episode 5: Rashik Parmar MBE
Rashik joins Scott for builder-grade advice on systems that last, practical innovation, and leadership that actually does the work.
🎧 https://www.thethirdhalf.uk/p/tth-blueprint-episode-5-rashik-parmar
The Tradeshow Reckoning: Making the Invisible Visible
We finally say the quiet part. Tradeshows that burn cash for vibes, and a plan to make the circus useful.
🎪 https://www.thethirdhalf.uk/p/the-tradeshow-reckoning-making-the
Bad Ideas Club
Your turn. Drop the most ridiculous product you have seen. What it was, who it was for, and why it belongs in the museum of please stop. One line roast encouraged.
💬 Reply with your pick or add it in the comments on any post this week.
Forward this to the teammate who packs a slide deck for a coffee chat. They will love Head Cheese, then rethink their next rebrand.