According to Deloitte’s latest global survey, 83% of companies increased their sustainability investments in the past year. On the surface, that’s a strong signal of momentum: ESG is no longer a “nice to have,” it’s becoming embedded in corporate strategy.
But dig deeper and a familiar pattern emerges.
Many organisations are still spending on measurement rather than transformation — building dashboards, frameworks, and reports before embedding sustainability into the operational core. Technology plays a central role in this. From carbon accounting platforms to AI-driven analytics, digital tools are helping companies capture and report more data than ever.
Yet, the survey also found data quality, integration, and reporting inconsistency remain major barriers. The promise of technology is clear — the execution, less so.
So, yes, investment is up. The question is: are we investing in progress, or just in process?
Would love to hear what others think — especially those working at the intersection of sustainability, technology, and transformation.