His crime: planting trees.😳
"Okay, I'm like, all right, that sounds like a bad thing."
Matt's the co-founder of Freely Fruity, a charity that started with three mates, a pub, and his mate Ryan saying "there needs to be more fruit trees" for the hundredth time. They nearly became ‘the Banksy of the tree world’, sneaking out at night to plant trees - until they found out that's technically a crime too. (They are genuinely lovely guys - and so not criminals - doing an amazing thing!)
Since then: national TV, community orchards, food banks fed, kids in schools learning about biodiversity (and planting), and a quietly brilliant way for businesses to do something real in their own backyard instead of funding a tree somewhere they'll never see.
Full conversation with Matt landing soon on The Third Half.
Genuinely genuinely inspiring. And funny
Follow Freely Fruity: Instagram: https://instagram.com/freelyfruityuk
Facebook: https://www.facebook.com/freelyfruityuk
LinkedIn: https://www.linkedin.com/company/freely-fruity/
TikTok: @freelyfruity
